Create new and original content
By far the most significant first step any site can do is create new and original content. Search engines use web robots (spider/crawler) designed to search a website and grab keywords and text from the website to be listed on their search engine. If your site does not have a lot of content, your chances of being found are significantly decreased. For example, if your web page has ten pages and your competitor has 100 pages, it is a lot more likely that your competitor's website will be found first.
Update content frequently
Update and add new content frequently. If your site contains frequently updated content, visitors have yet another reason to return and bookmark your site and search engine crawlers will visit your site more often. We recommend creating at least 2-3 pages of new content weekly or even better a new page every day. Sites that have not been updated in over a month are considered abandoned pages by most visitors.
Scripts and other tools can also post new content as it happens, hourly, or daily. For example, the Computer Hope home page has a computer related history event posted daily, monthly computer tips, daily computer word, and new forum posts and pages posted as they occur. This gives visitors another reason to visit again.
Add content even if your site only sells products
Most users do not visit a website only to purchase a product. If your site is trying to sell something it should have complete information about the products such as how to setup the product, how it can be used, reviews, and comments from other users about your products. Not only will this bring more visitors to your web page, it is also likely they will convert into visitors that buy what is being sold.
User generated content such as product reviews are also a must for any site that sells products. Most people expect at least a general review of a product and good reviews from many users can often talk the visitor into purchasing the product.
Format the content
Format your pages content in an easy to read and scan format. This can be done by creating easy to read, short, and catchy headings as shown on this page. Doing this will make your web page more enjoyable to read and help reduce your pages bounce rate. For the heading of each page, we also suggest surrounding it with the HTML <h1></h1> tags. The heading tags help match keywords and can improve your search engine rankings.
The importance of the first paragraph
The first paragraph of text is the most important paragraph on the page. Search engine's pay close attention to the first paragraph and the first paragraph is what is going to catch the readers eyes. Placing important keywords into this paragraph and making sure it is well written can help improve your rank and will decrease your bounce rate.
Make sure each page has enough content
Individual web pages that only contain only a few dozen words do not help your page or your visitors. Make sure that at least every page has 200 words.
Add a catchy picture
People are visual creatures, adding one or more pictures that help grab the visitors eyes, build interest, and make sure they don't leave the site immediately. When adding a picture also make sure to add an ALT tag to the image that describes the picture and has keywords that a search engine is also going to notice.
Most people on the Internet expect information to be free. If your site contains free information, be sure to mention it, for example, "free computer help" is much more catchy than "computer help". Do not abuse the word free though, visitors who follow a link with the impression it is free and find the page is not free, requires registration, or has some other scheme will immediately leave the page. Tricking a user may get them to visit a page or link but anyone who feels tricked is going to immediately leave and never return.
DOMAIN NAME, TITLE AND URL
If you plan on doing anything with your web page, a domain name is a must. When registering a domain name make sure the name is a short, simple, and easy to spell and remember. For example, computerhope is a much easier name to remember and type than computerhopesfreetechnicalhelp. Many of the common domain names have already been taken, so try to think of as many names as possible. Doing a whois lookup is an easy way to determine what domains are available, the GoDaddy whois is an example of such a lookup.
Most search engines use the title of your web page when displaying your site in their search results. Therefore, it is always a smart idea to put keywords into the title of each of your pages. However, keep the title short (at most 5 or 6 words), use words that a potential visitor may be searching for, and make the title understandable. For example, this pages title is "Secrets and tips of promoting your web page and blog", this title is not only descriptive but also uses keywords: secrets, web page and promoting.
Notice: The maximum size of a title before it gets cut off is 70 characters.
Tip: Try pacing your most important keywords at the beginning of the title.
Add keywords into your URL by adding subdirectories that are your keywords. For example, the Computer Hope CD-ROM help section is: http://www.computerhope.com/help/cdrom.htm. As you can see, this URL has three keywords: computer, help and cdrom. Use this to your advantage, search engines today convert your URL to text and use it as a method of indexing your web page.
Notice: Do not get carried away with using keywords in your URL. Having a short URL is also a good method of making sure your link is shared. Nothing worse than trying to send someone a link to a web page in an e-mail or chat only to find the link is four-lines long.
Tip: When linking to your webpage or folder on your web page make sure to end the URL with a slash. For example, http://www.computerhope.com and http://www.computerhope.com/ both point to the same address. However, the link without the slash will cause the server to redirect the request, which will slightly decrease the load time and may decrease your page rank. Keep in mind this is only done for directories and not for files, in the above example that pointed to the cdrom.htm file, it should not end with a slash. Finally, keep it consistent, don't have both versions of the same link on the same web page.
Domain 301 redirects
After you've registered your domain make sure your domain is properly forwarding to the address you want. For example, Computer Hope wants to be http://www.computerhope.com and not http://computerhope.com. Both of these addresses are valid, however, when entering http://computerhope.com it is forwarded to http://www.computerhope.com. If we did not forward the URL it could mean that Google and other search engines will treat both domains as different domains and could mean a lower page rank.
If your page is not forwarding you or your web host will need to create a 301 redirect for your site.
NAVIGATION AND LAYOUT
A visitor will leave immediately if they are unable to navigate your website. Studies have shown the typical view time when first visiting a page is two to four seconds,visitors who do not immediately understand how to navigate the site or see what they want will almost immediately leave. Internet users know that if your page does not have what they are trying to find there is plenty of others that will.
Link to all sub pages from the main page
Your main page should link to all of your sub pages; if this is not possible it should at least link to your main sections. When designing your website, make sure visitors can find what they are looking for within a few clicks. This can be accomplished by making lists of sub pages or categories, adding your own search engine, or making a site map.
Sub pages should link back to main page
All your sub pages should link back to your home page or other main sections of your main page. Many of your visitors will not visit your page through the home page, make it easy for visitors to go there from all sub pages. For example, a company logo or name should link to the main page, a navigation bar it should have a link that says "home", and the bottom of the page should also link to the home page for visitors looking for more information.
Have a search engine
If your page does not its own search engine, consider using a third-party search engine. These custom search engine scripts can often be implemented into your site in less than a few minutes.
KEEP IT SIMPLE & SMALL
Keep It Simple
If your website is too busy or over complicated your visitors will become frustrated and leave.
Do not make your visitors scroll down the page.
When first visiting a web page, most visitors do not scroll down. Keep the important and eye-catching information on the first viewable page. If your page has a lot of information, create bookmark links in the first section so visitors can jump to what interests them. Finally, never make a visitor scroll horizontal, a web page that scrolls left-to-right causes frustration and most visitors will not even realize they need to scroll and leave.
Keep your headers small
The top headers of all your pages should be small, at most one to two inches in height. A large header will make the visitor scroll down on every page and is often distracting for users who visit the site frequently.
Test with other monitors and browser
Not all users have the same browser, monitor, or computer. Make sure your web page looks good on all computers and monitors. A page displayed on a 17" monitor will look different when displayed on a smaller 15" monitor or laptop display. Consider using online tests to see how your web page looks with different browsers.
Test with other devices
Today, computers are not the only way people access the Internet. Make sure your page is accessible and viewable on other devices such as smart phones and tablets.
Avoid large images and Flash files
Avoid large images or flash animations that take a long time to load. Not everyone has a broadband connection, visitors with a modem or in other parts of the world may become impatient with slow load times. As we mentioned earlier, the average view time on a website is a few seconds, grab the visitors attention immediately with a fast-loading page. If your page needs large images consider loading those in a separate page.
Test your load times
Make sure the overall load time of a web page is at or around four seconds. Fast load times keep visitors on your site and search engines like Google use a web pages load time as part of their algorithm for ranking your page in the search results. Run portions of your web page through online tests to help determine the slow portions of your page.
META TAGS AND ROBOTS.TXT
Meta tags are hidden text found in the source of a web page queried by search engines and browsers. Below are two examples of Meta Tags to add into your HTML code.
Description and keywords example
<meta name="description" content="Free web page promotion tips and secrets in getting to the top of search engines and increasing the traffic to your web site.">
The description of a web page is by far the most important meta tag to have on every page. The description describes what your web page is about and is often used as the description shown in search engine results.
<meta name="keywords" content="free, promotion secrets, promotion tips, promotion, secrets, SEO, banner exchange, search engines, increase page rank, pagerank, listing, keywords">
Today, the keywords meta tag is not as valuable as the description, but can still be used to list keywords that relate to your page.
General Rules of Meta Tags
- Like all other HTML code, any website's Meta Tags can be displayed. View the source of some of your competitors' web pages to get ideas.
- Search engines use no more than the first four lines of the description and keywords meta tags. Do not enter more than four lines of text, it is not used and could cause your site to be delisted.
- Post the description and keywords of information that is on the page. Visitors tricked into visiting your page will not stay and this form of deceit can cause your entire site to be blocked by search engines.
- Because of abuse, search engines like Google, no longer look at the keywords meta tags.
Today, most search engines no longer only rely off Meta Tags, some do not even look at them. Some people recommend skipping meta tags, however, there are still plenty of search engines that use these tags, we strongly recommend at the very least to have a description.
Tip: See the meta tags definition for further information and other possible options with meta tags.
Search engines use robots (spider/crawler) to crawl and index your web page automatically. These robots often rely on the robots.txt to tell them what they can and cannot index on your website. If this file is missing from your web site, your website may not be indexed or indexed properly. Make sure to at least have a basic robots.txt in your root directory.
EMAIL AND CUSTOMER SERVICE
Respond as quickly as possible
If your page accepts email, reply to every e-mail as quick as possible. If your page experience large volumes of e-mail, make sure to let your visitors know that replies may take a while.
Mention your web address in your e-mails
When replying or sending out any e-mail, always make sure to have a signature with your companies name, web address, and your e-mail address. This helps remind users of your website's address and is an excellent free method of free advertising. However, keep the signature small, it should be no more than three-lines of text.
Do not send SPAM
Most users ignore SPAM, sending out unsolicited e-mails can get your e-mail address or domain added to lists that prohibit you from e-mailing servers that check these lists.
Let others know about your site
Link to other popular related pages and see if they participate in Link exchanges. One of the ways google ranks pages is by who else links to your site and how popular their site is. The more inbound links to your page the more likely visitors will find it and the higher it will appear in search results.
Friends and family
Let your friends, family, coworkers know about your website. Not only is this a good way of getting the word out, it may also provide additional feedback about your website.
Participate in online forums,newsgroups, or other community driven sites that relate to your websites topic while letting others know about your website through a signature or a link. However, do not visit only to promote, provide constructive feedback and suggestions; otherwise its likely the post will be deleted or you will be banned.
Remind users of your site
Keeping your past customers and visitors reminded of your web page is a crucial step in getting them to return. Below are some helpful tips in keeping recent visitors reminded of your web page.
Facebook fan pages and Twitter
Creating a company Facebook fan page and Twitter page can be an excellent way to keep your community up-to-date and a terrific way to post promotions.
TIP: Twitter Applications
Take advantage of the hundreds of different third-party online tools and services that enhance your Twitter experience. We've listed a few of our favorites below.
- TwitPic - Take advantage of TwitPic to post pictures on your tweets. If you want to post pictures while away from the computer, use the Twitterific app.
- Qwitter - Great service that sends an e-mail anytime someone unsubscribes from your Twitter profile and mentions a possible Twitter post you made that may have caused them to leave.
- Manageflitter - Fantastic site for managing your followers and getting an overview of people not following you back, quiet users, and inactive users.
- WeFollow - Great website that allows you to add yourself to a listing of Twitter users by tags you find interesting.
- SocialOomph - Another great service with a collection of free Twitter tools including the ability to schedule when tweets gets posted.
- Twitter Fan Wiki Apps - Finally, this wiki has a listing of several hundred different Twitter applications and tools for users wanting more.
EXAMINE AND LEARN KEYWORDS
Use online tools to monitor and compare search keywords to help better judge what keywords you should be using on your site. A good tool we use and recommend is Google insights for search, which allows you to enter and compare search keywords, compare keywords, and find trends.
Forum, bulletin board, or other user generated community
Create a community
Create an online forum or comments section that allows visitors to make their own comments, questions, and posts. Creating a community is a great way not only to build a brand community but at the same time generate more content for your site. If you already have a forum make sure that you read through our tips for making your forum more popular. See the Computer Hope forum for a working example of a forum.
Join other social networks
Register and become a member of popular online communities and social networks such as Facebook, Google+, StumbleUpon, Twitter, and MySpace. If you have a company, product, or service also consider creating a fan page on Facebook.
Tip: After joining StumbleUpon and getting the toolbar make sure to visit your page and give it a thumbs up so other StumbleUpon users will see your page.
SUBMIT AND PROMOTE TO SEARCH ENGINES
Google - Today, Google is the ranked as the most popular and well-known search engine on the Internet and often the only search engine used by many people. It is not necessary to submit every page in your site, however, to accelerate how quickly the Google bots find your site submit your main page to the below link. What makes Google unique is their proprietary PageRank algorithm, which makes the most relevant pages shown first.
Google add link
Yahoo - Another one of the most visited and known search engines on the Internet and now part of Microsoft Bing. To add to Yahoo visit the below link, sign into your Yahoo account, and submit your URL.
Yahoo add link
Promoting your local business
If you're running a business website and need to promote the business and site make sure to submit it to Google Places, Bing Business, and Yahoo! Local.
Search optimization services and other paid services
There are several companies and people that claim they can help improve your search engine rankings. While it is possible for these services to improve your rankings, it is not likely going to happen for search queries you want or is so insignificant that it is not worth the price. It is more beneficial to follow all the free recommendations in this page than any paid service.
Analyze search engines
Google has one of the largest (if not the largest) search engine indexes on the Internet. Use it to your advantage to view who is linking to you or your competitors and what they are saying about your site. Use each of the below searches to see how your page is indexed and who is linking to you.
Setup Google Alerts
Finally, setup a Google Alert to send you e-mails anytime your webpage or company name is mentioned. This is a easy method of finding new pages and articles linking to your site or mentioning your service.
Setup Google Web Master tools
The Google Web Master Tools is yet another excellent free service Google provides web masters. This service provides you with a quick look at search queries used to find your pages, crawl errors, links to your site, keywords, diagnostics, and much more.
Finally, Alexa is another excellent place to check and compare your pages statistics. If your site is indexed on major search engines and popular enough you will be able to view your sites traffic rank in comparison to all other page on the Internet, view a graph of traffic details, rank, page views, page visits per user, and much more. Keep in mind though that Alexa's data is largely based on who is using the Alexa toolbar.
Watch for errors
Bad links are a growing issue with web pages and an easy way to lose visitors. Never change any of names or location of your pages, even when redesigning a web page. It is likely that those pages are already indexed in search engines, linked on other web pages, or even bookmarked. Removing or moving your page is like starting all over, and could cause a significant reduction in new visitors.